What are the advantages of using clickbank?
* Shopping Cart is already set up – meaning you don’t have to find a payment processor to process your sales.
* Get paid via Check every 2 weeks – You are able to set your payment threshold between $100 – $10000 before you get paid.
* Army of affiliates is ready to promote your product for you.
* A well-established brand name to help you.
* Uses PayPal that is widely accepted. (You are able to pay via credit card, echeck, debit card and even your direct bank account now)
* Automatically directs the customer to your product page so you can instantly ship your item. (This is all automated, so you only need to set it up once)
* Handles any refunds for your product on your behalf.
In all, Clickbank is the specialist in digital products. If you are going to sell an eBook, then you need to use Clickbank.
Free eBooks vs. Paid eBooks
Here are the Pro’s and Con’s of both.
Free EBooks Pros
* The eBook is free to the customer.
* Capture names and email addresses for future mailings.
* Build relationships with your customers.
* Offer backend offers, i.e. send an email out after they have downloaded your eBook and offer them another eBook or product similar to your free eBook.
* Free eBooks are Viral – they spread like wildfire.
* Add your website URL at the bottom of your eBook. When it is passed on to other people they all will see your marketing message.
* Build up a list of people who are interested in your specific niche.
Cons
* Its free, so you don’t earn directly from it.
* Expensive to set up, as you may have paid for the graphics and sales copy.
* Can’t use affiliates to drive traffic to your sales page, so you have to do all the promotion yourself.
* People may think that because it’s free, the information inside isn’t very good.
Paid EBooks Pros
* Can use affiliates to do advertising for you.
* You earn money every time you make a sale of the ebook.
* Use the money you earn from the eBook sale to reinvest into future projects or to drive even more traffic to your offer.
* Use Clickbank to deal with all sales and transactions.
Cons
* Refund rate may be high if your eBook is not very good quality.
* People may not buy because it’s too expensive and they can get the information elsewhere.
How much should I sell my eBook for?
The answer to this question totally depends on the market. However, it is always recommended to do your research first. What other eBooks are available, how much do they cost, are there other products or regular books available in the shops on this subject?
Getting the pricing model right before selling your ebook is very crucial. In the Horse Racing/ Betting Exchange market it is possible to sell eBooks up to $100 each with some very good results.
Creating Hype and Buzz In The Market
This seems to be one of the key factors to a successful eBook campaign. If you can create enough hype and buzz about the product before the launch, you will sell many more copies that you would if you didn’t create the hype.
Many Internet Marketers send out emails about a certain product at least a week before the launch. The emails are designed to get you excited and for you to eagerly await the launch of the product. Some marketers ask you to pre-register your details on their site so you will receive an email as soon as the product is launched.
More information about Creating a Buzz
http://www.macdonalddesign.com/afresh/v1-4.html http://blog.buzzoodle.com/index.php/2006/10/15/how-soon-should-you-start-buzzing-10-tips/
Autoresponders
It’s very important to use autoresponders as this saves you a lot of time and effort in the long run. Write an email once, upload it to your autoresponder and every time a new prospect or customer enters your mailing list, they will receive the email automatically. You can set the emails to go out incrementally each day, each week, every couple of days, once a month, it’s up to you.
If you go to any sales page or product page you’ll usually see a drop down box or pop up box offering you a free gift. This will be an autoresponder designed specifically to get your name and email address. Once you are in the list and have given your permission to receive future emails, you will be bombarded with free information and offers for certain products.
There are still more steps to be covered in producing and marketing your eBook, but if you follow the information above and really do your research you will be able to sell a very large amount of eBooks within no time! Some clickbank affiliates are making upwards of $30,000 per month selling eBooks.
They identify a niche and then write the eBook or information product specifically to solve a problem for that niche.
Once you have finished your initial pre launch phase for your product and your ebook has been launched you’ll need to focus on building up your Joint Ventures and Affiliate partners to maintain your sales.
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