Create your Graphics
Again, there are several ways to do this. There are plenty of free resources on the net if you want to do this yourself. You can hire someone to create your graphics. Two websites that provide such service are:
http://www.killercovers.com
http://www.ecoverexpert.com/
They are fairly expensive but are very visually appealing and turn the whole product into a highly professional looking package.
Once you have the images, you’ll need to upload them to your website. If you don’t have the knowledge or skills to do this, then either ask a friend, hire someone to do it, or learn it for yourself.
Add one of your images to your eBook to brand it and turn it into a PDF file. (You can try http://www.primopdf.com/ to turn your MS Word document into PDF file) Also, make sure you Password protect it so people can’t just give it away (well at least not without the password).
Create Your Sales Copy
After your research, creating attention grabbing and persuasive sales copy is the second most important step in the process. If you want to maximise your conversions, your sales copy needs to be spot on!
There are TWO ways around this. Either, write the sales copy yourself or, if you can’t, learn. Copywriting is an invaluable tool to have.
http://www.seotoday.com/browse.php/category/articles/id/343/index.php
There are plenty of courses on how to write compelling sales copy. It’s all about testing your conversion rates, tweaking the copy and then testing again. It’s an ongoing process.
The second option is to hire someone to do all this for you.
You could post a project on http://www.elance.com/ (Elance provide outsource good quality works for a low price. To hire a very good copywriter, you’ll need to spend around $5000! Although by looking on Elance, you should be able to pick someone up for around $200.)
Yes, these look like big sums of money, but when you weigh it up against the potential returns, the outlay is small. If you get it right, you could easily make $20000 by selling an eBook. Sometimes even more!
But remember, if this is your first eBook, you should pay as little as possible for the whole process. Learn from the experience, earn some money, reinvest and then next time spend more on a copywriter. The other option is to learn the writing process yourself. You can save so much money by writing the eBook and sales copy yourself.
Ok, so you now have your eBook, domain name, website and fully finished product. You just need to make some SALES.
Finding Affiliates to Promote Your Ebook
What if you could enlist the help of other people and other sites who will sell your eBook for you? Enter Clickbank – The number 1 eBook directory. Clickbank is full of publishers and affiliates all looking for eBooks and new products to promote.
For those who don’t know what an affiliate is:
“Affiliate marketing typically refers to an electronic commerce version of the traditional agent/referral fee sales channel concept. An e-commerce affiliate is a website which links back to an e-commerce site such as Amazon.com.
However, as the e-commerce continues to evolve, e-commerce affiliates are no longer restricted to website owners. Bloggers and members of different online community forums can be affiliates as well. Many emerging affiliate programs are now accepting bloggers and individuals, not necessarily webmasters, to be affiliates.
Affiliates can also be referred as publishers. Affiliate marketers don’t necessarily have to be affiliate marketers specifically. Sometimes such marketers can actually be the e-commerce web site that actually sells the products and services. The advantage of this method of marketing is that it cuts out the middleman but it does require the affiliates to have a high degree of trust in the software and people behind the e-commerce web site in question.”
Source: Wikipedia – http://en.wikipedia.org/wiki/Affiliate
Let’s see how to set up your product in clickbank.
http://www.clickbank.com/sell_products.html
Note: Before you are able to sell your product through clickbank, you need to pay a one off fee of $49.95 for them to activate your digital product and to list you in their market place. It’s definitely worth the investment.
How do I find Affiliates?
This will happen in several different ways.
You go to Google and type in the keyword of the industry you want to find affiliates for. Let’s take this example – Cyber Bullying. Then through all the websites in the search results sending them an email to ask if they would like to become JV (Joint Venture) partners.
As your eBook gets out to more and more people, other websites and webmasters will find your product and will start promoting it for you.
The benefit of using affiliates is that you only pay a commission every time someone makes a sale for you. The going affiliate rate is around 50% of the sale. The higher the commission, the bigger the incentive for the affiliate to make the sale but the lower the income is for you.
Tags: clickbank, create graphics, find affiliates, make money, sales page